Catholic
Central High School in Burlington, Wisconsin is seeking a dynamic, Marketing
and Communications Director to join our Advancement Team. This person will position our school as a
leading academic and religious institution in Racine and Walworth counties and advance
its mission to form students in the Catholic faith, arm them with rigorous,
academic knowledge and steep our students in our almost 100 year tradition.
Job Summary
Create,
coordinate, implement and measure the success of a comprehensive marketing,
communications and public relations program that will enhance Catholic
Central’s image and position in the marketplace, the wider Catholic community
of the Archdiocese of Milwaukee, and the general public.
Ensure
articulation of Catholic Central’s desired image and position, assure
consistent communication of image and position throughout our organization, all
constituencies, both internal and external.
Primary
Relationships
This
position reports to the Principal and serves as a member of the Advancement
Team, which consists of: The Principal, The Academic Dean, The Admissions
Director, The Development Director, The School Counselor and The Business
Manager.
This
position works with the Board of Directors, The BOD Executive Committee and
other committees in charting the direction of the school, assuring its
accountability to all constituencies, and ensuring its effective operation.
This
position cultivates working relationships with external communication outlets
including: the Archdiocese of Milwaukee, parishes, parish schools, pastors,
grade school leaders, prospective families and students, other prospective
organizations and the media.
Planning and
Budgeting
This
position is responsible for forwarding the mission and vision of the school, as
well as the marketing, communication and financial goals
as they relate to the mission. This position is also responsible for putting
evaluation systems in place that mark the progress and effectiveness of
communications and marketing objectives, and reports this progress back to the
Principal, the Advancement Team and the Board of Directors.
This
position develops short and long term plans and budgets for marketing and
communications initiatives, public relation programs, recruiting events,
recruiting materials, development projects, and media campaigns such as the
school’s website and social media advertising and promotion. This position
monitors the progress and success of these initiatives, and evaluates
performance.
This
position works with faculty and staff to coordinate the appearance of all of
the school’s print and electronic materials such as: letterhead, use of logo,
athletic apparel, brochures, etc.
This
position develops, coordinates and oversees programs, technical assistance and
resource materials to assist school groups such as the arts, athletics, clubs
and other organizations in the marketing, communications and positioning of
their activities and fund raisers.
This
position plans and executes regular contact with target media, and coordinates
appropriate responses to media requests.
This
position keeps informed of developments in the fields of marketing,
communications and public relations, not-for-profit management and governance,
Archdiocesan tools and support systems, and uses information to help the school
operate with initiative and innovation. In addition, this position conducts
relevant market research and keeps apprised of trends that affect the
organization.
Skill Set
A
passion for K-12 Catholic Education and a vested interest in a growth model in
the Racine and Walworth county area. A general knowledge of the Catholic
Church, and active participation in a Catholic Parish preferred.
A
collaborative team member with a growth mindset and excellent, written and oral
communication skills.
Demonstrated
skills, knowledge and experience in the design and execution of marketing,
communications and public relations budgets and activities.
Experience
overseeing the design and production of print materials, publications, press
releases, presentations and successful negotiation with media.
The
ability to manage multiple projects at the same time, and deliver high quality
results on time.
Qualifications
Undergraduate
degree in communications, marketing, public relations, journalism, or related
field required. Graduate degree in a related field is desirable. A minimum of
three to five years professional experience in communication field required,
including proven writing, editing and project management.
Knowledge
and understanding of contemporary electronic forms of communication, including
social media, is required.
Proficiency
in Adobe Suite including: Photoshop, Illustrator and In Design as well as
Microsoft Office Suite. Familiar with basic html and web applications, and
capable of overseeing web site content and basic modifications and
updates.
Membership
in IABC (International Association of Business Communicators) and IABC
accreditation are desirable.
Be
prepared to show samples of work at the
time of the interview.
Apply to:
Bonnie
J. Scholz, Principal
Catholic
Central High School
148
McHenry St.
Burlington,
WI 53105
(262)
763-1510 X. 222
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